Alabama Theatre

1811 3rd Ave., N, Birmingham, Alabama

A movie palace, built in 1927, by the Paramount Pictures.

Photos 

Photo taken for the Historic American Buildings Survey

Map 

Street View 

Description 

The Alabama Theatre in Birmingham, Alabama, is a movie palace, built in 1927, by the Paramount Pictures. Seating about 2,500 people at the time, it was one of the larger movie theatres built in Birmingham and is the only one remaining of its size from that era.

It was the first public building in Alabama to have air conditioning (Whitmire & Hanks 2002).

Originally constructed to show silent films, the Alabama features a Wurlitzer theatre organ.

In 1979, the Alabama Theatre was placed on the National Register of Historic Places.

The Alabama Theatre hosts numerous live shows and classic movie showings throughout the year.

Today, the Alabama is operated by Birmingham Landmarks, Inc., a non-profit organization. Construction plans for the Alabama were announced in 1926, but ground breaking was delayed until April 1, 1927. The grand opening was held as originally scheduled on December 26, 1927. Construction of the concrete and steel building cost approximately $1.5 million.

In 1934, the Loveman's of Alabama department store next door burned to the ground. Thanks to a thick firewall on that side of the Alabama, the theatre was unharmed aside from some smoke damage around air vents in the auditorium. These smoke stains would remain until the 1998 theatre restoration.

One of the things the Alabama Theatre was known for in its early days was its Mickey Mouse Club, which was formed in 1933. Meetings were held every Saturday, where the children would perform for each other, watch Mickey Mouse cartoons, and participate in other activities. The Club also sponsored food and toy drives for the underprivileged. By 1935, the Club had over 7000 members, making it the biggest Mickey Mouse Club in the world. Membership eventually peaked at over 18,000 before the Club closed almost ten years after it was formed.

Another regular event at the Alabama Theatre was the Miss Alabama Pageant. From 1935 to 1948, the rules of the Miss America Pageant allowed multiple contestants per state. The Alabama Theater hosted the Miss Birmingham Pageant in those years. When the rules were changed in 1949, the Alabama Theatre became host to the Miss Alabama Pageant and continued to do so through 1966.

The decline of downtown Birmingham through the 1960s and 1970s saw the closing of most of the downtown's movie theatres. In 1981, Plitt Theatres of Chicago closed the Alabama and sold it to Cobb Theaters of Birmingham. Cobb attempted to reopen the Alabama several times, but was unsuccessful. Cobb eventually sold the Alabama to Costa and Head, developers working to revitalize the downtown area. Costa and Head initiated series of classic movies at the Alabama with some success, but ultimately filed for bankruptcy in 1986.

The Alabama Chapter of the American Theater Organ Society (ATOS) had been maintaining the Alabama's organ starting in the 1970s. They sought permission to remove the organ from the Alabama to save it, but Costa and Head's creditors deemed it the single most valuable item in the building and forbade its removal. In response the Alabama Chapter of ATOS began a fund-raising effort to buy the Alabama. The effort was successful and in 1987, Birmingham Landmarks, Inc. was formed to buy and manage the Alabama. With the purchase, the theatre was renamed the Alabama Theater for the Performing Arts.

In 1993, the Alabama Theater was designated the official state historic theatre of Alabama.

In 1998, the Alabama Theatre underwent a complete restoration, in which gold leaf and other paint was cleaned or replaced, seats were replaced or recovered, and some carpet and drapes were replaced.

Birmingham Landmarks continues to operate the Alabama today.

It has also purchased the Lyric Theater, a 1914 vaudeville theatre located across the street from the Alabama.

When the Alabama Theater was built in 1927, films were silent and required a musical accompaniment. This was typically provided by an orchestra or theatre pipe organ. The Alabama's organ is a Crawford Special-Publix One Mighty Wurlitzer. Only 25 of this model of organ were built and the Alabama's is one of only three still installed in their original sites.

Nicknamed Big Bertha, the Alabama's organ is a four-manual (keyboard) organ. It was originally installed with 20 ranks (sets of pipes), but has been expanded to 29. It also features numerous percussion instruments and sound effects to accompany silent movies.

National Register information 

Status
Posted to the National Register of Historic Places on November 13, 1979
Reference number
79000386
Architectural style
Late 19th and 20th Century Revival: Mission/Spanish Revival
Areas of significance
Entertainment/Recreation; Architecture
Level of significance
State
Evaluation criteria
A - Event; C - Design/Construction
Property type
Building
Historic function
Theater
Current function
Theater
Period of significance
1925-1949
Significant year
1927

Update Log 

  • October 8, 2012: Photos imported by WillyT
  • May 11, 2012: Imported photos from HABS/HAER
  • December 29, 2011: New Street View added by Bill Eichelberger
  • May 25, 2011: Updated by WillyT: Added description

Sources