Golden Rondelle Theater

1525 Howe Street Racine, WI 53403

Radically designed theater, used at the 1964-65 World's Fair and moved to Racine afterward.


Overview Looking Northwest

The saucer-like structure was built for the 1964-65 New York World's Fair and moved to Racine afterward.

Photo taken by J.R. Manning




The Golden Rondelle Theater was designed by Lippincott and Marguilies for the S C Johnson pavillion at the 1964-65 World's Fair in New York. It was a radical design and remains a stunning building to this day. Over the run of the fair, over 5 million people visited the theater to see the Oscar award winning film To Be Alive!

After the fair closed, S C Johnson hired Taliesen Associates, the firm founded by Frank Lloyd Wright, to design supporting structures for the theater. It was moved to Racine in 1966 and mounted between two buildings. The structures use the same Cherokee red brick and glass tube windows that complement the existing World Headquarters building, originally designed by Frank Lloyd Wright. The building opened in 1967 and today serves as the headquarters for the company guest relations group, and it also serves as the visitor center.

Update Log 

  • July 4, 2014: Updated by J.R. Manning: Fixed a typo
  • April 8, 2012: Added by J.R. Manning


  • J.R. Manning - Lugnuts969 [at] gmail [dot] com