Hotel Northland

304 North Adams Street, Green Bay, Wisconsin

Elizabethan/Tudor Revival hotel, built with reinforced concrete and featuring a brick and stucco fašade.


Overview Looking Northeast

Photo taken by J.R. Manning in August 2012




The Tudor/Elizabethan Revival Hotel Northland was built by Walter Schroeder of Milwaukee. (Schroeder acquired or built 9 hotels in his chain, some of them are listed on the NRHP, including the Retlaw and Calumet hotels in Fond du Lac, the Loraine in Madison and the Astor on the Lake in Milwaukee. The Schroeder Hotel in Milwaukee, now the Hilton, was the crown jewel of the chain.)

The Hotel Northland opened on March 21, 1924 to a grand party in the most spectacular ballroom in the state, outside of Milwaukee. Guests for the party arrived on a Chicago & Northwestern passenger train dubbed the "Fifty Million Dollar Special" because the combined net worth of the guests was reported to be in excess of $50,000,000.00.

The hotel's construction cost of $1,000,000.00 included reinforced concrete with a brick and stucco fašade. If offered the newest and finest facilities in the region. It was Green Bay's premier hotel for decades, attracting such notables as Lon Chaney, Vice President Richard Nixon, Governor Adlai Stevenson, Robert Kennedy and Senators John F. Kennedy and Eugene McCarthy.

Curly Lambeau lived here for awhile, so did several other Packers players. Nearly all visiting NFL teams stayed here through the 1960s and when the NFL Championship games were played in Green Bay in 1961, 1965 and 1967, NFL Headquarters were located here.

In 1959, six days after being named Head Coach of the Packers, Vince Lombardi addressed the press in the Crystal Ballroom, where he said, "I've never been associated with a loser and I don't expect to be now."

The Hotel Northland fell on harder times in the 1970s and and began serving as a mixed use building, with senior assisted living and apartments. A fire in March of 2008 on the 8th floor didn't help it any.

As of this writing, the hotel is owned by the City of Green Bay and is for sale. Restoration costs are estimated to be in the $25 to $30 million range, the building is in a TIF district and the city is offering some incentives. Here's your chance to own a piece of history and make a major investment in the downtown of an NFL city.

Any takers?

Update Log 

  • October 27, 2018: New photos from J.R. Manning
  • August 7, 2012: Added by J.R. Manning