George C. Mansfield Company Building

Also known as: Gridley Dairy Company, Borden Company, Haymarket Lofts
1300 N. 4th St., Milwaukee, Wisconsin

Former industrial building now converted to apartments

Photos 

Overview Looking Northeast

These will be prime apartments, the building is located about a block and a half from the new Milwaukee Bucks arena.

Photo taken by J.R. Manning February 2018

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Street View 

Description 

The George C. Mansfield Company Building at 1300 North 4th Street in Milwaukee, Wisconsin, is locally significant under National Register Criterion A in the area of Industry for its associations with three leading commercial producers and wholesalers of butter, ice cream, and related dairy products in the first half of the 20th century: The George C. Mansfield Company, the Gridley Dairy Company, and the Borden Company; The George C. Mansfield Company Building continues to express the rising popularity of ice cream in the early twentieth century and is an early example of a highly specialized and mechanized facility used for producing and storing the product in mass quantities. This history is demonstrated through its association with George C. Mansfield and John Le Feber, two early pioneers in the dairy industry who led the way in sanitation practices such as pasteurization and sanitized glass storage bottles. Mansfield also served as a leader in the ice cream industry through the company's rise from its beginnings as a small creamery in Johnson Creek, Wisconsin, to a large Milwaukee creamery factory employing the most modern sanitation practices and machinery.
-National Park Service, National Register of Historic Places

Listed on the National Register of Historic Places on July 26, 2016.

Update Log 

  • February 24, 2018: Updated by J.R. Manning: Updated status and added photos
  • December 5, 2017: Added by Michael Miller

Sources