Winterland Ballroom

Also known as: New Dreamland Auditorium
2000 Post Street, San Francisco, CA


Winterland's Last Concert

Photo taken by Richard Doody in July 2010



Winterland opened on June 29, 1928 as the New Dreamland Auditorium, an ice skating rink which could be converted into a seated entertainment venue. It was host to opera, boxing and tennis matches.

Promoter Bill Graham began to rent Winterland for larger concerts that his nearby Fillmore Auditorium could not properly accomodate beginning on September 23, 1966, with a double bill of Jefferson Airplane and the Paul Butterfield Blues Band. After closing the Fillmore West in 1971, Graham began to hold regular weekend shows at Winterland. Winterland closed on New Year's Eve 1978 / New Year's Day 1979 with a concert by the Grateful Dead, New Riders of the Purple Sage, and The Blues Brothers. Winterland was demolished in 1985 and replaced by apartments.

Update Log 

  • April 13, 2019: New photo from Richard Doody
  • April 13, 2019: Added by Richard Doody


  • Richard Doody