Florence, Alabama Music Enterprises (FAME) Recording Studios

603 Avalon Ave., Muscle Shoals, Alabama

A non-descript building that is an epicenter of the recording industry


Overview Looking Northwest

Photo taken by J.R. Manning in March 2020



Street View 


The Florence, Alabama Music Enterprises, better known as FAME, has been successfully recording big name artists since 1959. The roster of artists who have recorded hits at FAME reads like a Who's Who of the recording industry. Just a few names include the Rolling Stones, Otis Redding, Wilson Pickett, Clarence Carter, Solomon Burke, Aretha Franklin, Jerry Reed, Ronnie Milsap, Donny Osmond, Marie Osmond, The Osmonds, Paul Anka, Travis Tritt, and the list goes on and on.

The in-house studio muscians helped create what has become known as The Muscle Shoals Sound. The second house rhythm section, later memorialized as the “Swampers” in Lynyrd Skynrd’s “Sweet Home Alabama”, left in 1969 to form their own studio, Muscle Shoals Sound not far from FAME.

The current building was built in a rural area on the outskirts of Muscle Shoals in 1962. The growth of the area began to encroach on the studio. When FAME was threatened with the widening of Avalon Avenue, the Alabama Historical Commission placed FAME on the Alabama Register of Landmarks and Heritage in 1997. The facility was placed on the National Register of Historic Places on November 29, 2016.

Update Log 

  • March 30, 2020: New photos from J.R. Manning
  • March 30, 2020: Updated by J.R. Manning: Updated status, added desription, and added photos
  • October 9, 2017: Added by Michael Miller